Why We Should Be Scared of Google – And What We Can Do About It

In the last twenty years Google has gone from operating in a garage to a position of unquestionable global dominance. In this session, Arianne will ask whether Google’s monopoly of the World Wide Web is a good thing for the long-term health of the internet.

As advertisers and marketers, what options do we have for alternative advertising channels? And how can we safeguard the future of the World Wide Web, while ensuring it remains fit for purpose for an increasingly diverse user base?

In this session, you’ll learn about the alternative advertising channels you can use in your Search strategy and why these are better than Google.

This talk is best suited for marketers who are responsible for the visibility of their brand on Search, as well as professionals who are curious about using alternative advertising channels to generate more awareness for their brand.