You’ve got a great product or service, everyone in your organisation thinks it’s AMAZING. Yet when it’s out in the wild, no one buys it. Worse than that, no one cares either. Why is that? Well, if your product/service is as good as you think, the problem is the way you’re communicating it.
Marketing communications has been overrun by the boring brigade, listing features and hoping to batter customers into submission. We’re better than that. You’re better than that. This presentation will give you some practical tools and tips to help you improve your marketing communications and make customers care.