Websites That Win: Refine Don’t Redesign

Websites are typically launched with great fanfare, lots of back-slapping and high fives. After the excitement fades away, and everyone is busy with new projects, managing the website slips down the to-do list to the point where it no longer supports the business. Then someone has a bright idea: “let’s redesign the website”!

Joe Tuckwell will explain why we need to break this ‘redesign cycle’ in order to maximise the investment in any website. But how do we know which improvements to make and how can we measure the success of those changes? This talk introduces effective techniques and tools for optimising websites to win.