Over the last few years content marketing has gone from buzz word to bandwagon to full-scale juggernaught. Everyone is talking about it. But how do you make it work for you? The content marketing arena has become so overwhelmed with a head spinning array of new products, metrics and advice that it’s easy to lose track of what it does best – help you develop a relationship with your ideal buyer. We’ve uncovered a fundamental content marketing mindset and set of behaviours shared by the businesses that succeed with this approach. Sharon’s talk will explore the three secrets that successful content marketers share, so you can make it work for you.