Here’s a question – who would you trust more out of Kim Kardashian, Bradley Cooper, or your best friend? Answer’s obvious, right? It’s fair to say that we trust our Real Life Acquaintances more than we trust celebrities, which is why brands have been branching away from celebrity endorsement and into the realm of bloggers. But in the Zoella Era, are these big reach bloggers really any different from celebrities? Where do we draw the line? And if they are in the same league – who on Earth are we going to use instead?! This talk will give you actionable tips on how to find the right influencers for your brand, how to build a Black Book of Bloggers, and how to measure if it’s actually, you know, working.