Google announced this year that in early 2018 the search index will switch to evaluate web pages, based on the experience the page offers to mobile device users (and not desktop as is currently). Not only is this the biggest shift to the world of search since the launch of Google in 1998, but this means that site owners and marketers must be one step ahead of what’s coming to continue to succeed in search. In this talk Nichola will share the steps that theMediaFlow are working on with their clients to ensure they steal the march on the competition.