The people we trust online consistently drive reach and engagement to influence the products and services that we love. We value their expertise, we follow their news and we listen to their advice, no matter the platform.
But how do we get people like this to work with our brands? Well, chances are they’re already on your payroll. Because whether it’s a team of barristers or baristas, businesses that nurture individual personal branding within their teams are making gains.
In this talk you’ll learn how your team’s personal branding can support your broader marketing strategy, why it boosts organic reach and which tactics turn Likes into Leads.