How Are Messaging Apps Reinventing Social Media?

As the world of messaging apps continues to disrupt the communications landscape, it is becoming ever more difficult for brands to engage their audiences organically. Content is now often shared privately, and messaging apps have changed how all mainstream social networks are being used by consumers and brands alike. Drew will explore case studies from FTSE 100s and consumer brands to show how you can stand out and innovate in today’s messaging media environment, and where the social media landscape will be going in 2017 and beyond.