Explore the tactics you can use to exert influence over your buyer in order to grow engagement and profit for your business.
In an age of analysis paralysis, Jon invites you to ditch the data and focus instead on the human condition. Join him as he reveals the secrets of how we all think fast (and slow) and learn about the psychological triggers you can deploy to improve conversion rates at every step of the marketing and sales process.
Whilst this session is accessible for anyone working in the marketing/sales industry, this talk is best suited for experienced marketing managers who are in charge of strategy and want to improve the number of qualified leads they deliver for their business.