Key Digital Trends: 2018 Review

For the past five years, James has co-authored Ogilvy’s global Key Digital Trends report. Published in December every year, the first half of the report is a public marking of the last year of his own work split across several slides.

A month out of publication of the 2019 predictions, James will take us through the predictions Ogilvy made a year ago and how right (or wrong) those predictions were.

With cases, examples, evidence or lack thereof, James will leave you with actionable advice that you can take back to your business for those situations when someone asks you something stupid like, ‘What’s your Alexa strategy?’.