How To Make A Big Impact On A Small Budget – Marketing In Times Of Crisis and Beyond

A global pandemic forced most businesses into panic mode last year with many marketing managers having to pause, pivot or cancel their activities for the months ahead. In this talk, you’ll hear first-hand how one Bristol-based not-for-profit pivoted their entire marcomms strategy during a global crisis.

Antonia Cross (Head of Marketing at Caring in Bristol) will teach you how to: evaluate your brand infrastructure and why you need to research your brand drivers, figure out how to position yourself within your market, and leverage the ADKAR Model for Change in your communications strategy.

This talk is well-suited for marketing managers who have a limited budget and want to futureproof their marcomms strategy.