Flashback 12 years and the TruffleShuffle.com website is a far cry from the version you’ll see today. Originally written in HTML (in Notepad!) after a drunken night out, Pat Wood’s e-commerce site has gone through four redesigns in 12 years and been A/B tested more times than you’ve had hot dinners. With a non-responsive website and most of his traffic coming from mobile, Pat knew he needed to improve the UX for his growing customer base. In his talk, Pat will take us on the TruffleShuffle journey and explain how, with the help of a Bristol-based Agency, he quickly became a UX convert.