There’s nothing quite like a social media blowout – going viral for all the wrong reasons. As businesses engage with customers purely through digital means, how can you ensure that a mistake (or worse) doesn’t blow up on social media? What crisis comms practices can be brought into the digital space? And why should you even care?
This workshop style talk offers best and bad practice (with examples), and attendees will leave with a 3 point starter crisis comms plan which they can attenuate to their own brands.
This talk is best suited for businesses without marketing people internally, marketing professionals who want to sharpen up their crisis comms knowledge, and founders/C-suite who are public facing.