Considered Creativity: How To Supercharge Your Ideas To Drive Better Results

In a world where the average consumer is exposed to over 3000 ads a day, your ideas and your content has to emotionally resonate to cut through the noise. In this talk, Kirsty will walk you through a scientifically proven creative process and share tips on how to test content before investing in execution, to supercharge your content efforts. After this session, you will understand WHY people share content, learn how to create content that triggers this thinking, learn what happens in the brain when real creativity happens, and develop a process to tap in to that.

While this talk is suitable for all to enjoy, those with a focus on content, creative, PR, link or social campaigns will take the most from it.