5 Reasons Your Video Didn’t Go Viral

More brands are choosing to invest in video as a key part of their social strategy but it doesn’t always deliver on those expectations. Sadly there’s no magic formula to creating a piece of shareable video, but there’s plenty of data, experience and intuition that can help us understand why some things work, and why other things don’t. Sure, there are plenty of reasons why your video isn’t hitting the mark yet but in this talk we’ll start with just 5 of them