10 Things Google Hates About You

The question every marketer’s boss asks at least once is “why does competitor X outrank us on Google for <generic search>?” In this fast paced and highly actionable talk, Jon will take you through 10 simple tests you can run on your website and that of your competitors to understand why they out-perform you on Google. Where there are gaps between your competitors and you, you’ll get tips on how to close the gaps and eventually overtake your competitors. Not only that but this talk will be filled with practical tips and tools to help you understand the steps you need to take to make your website more attractive to Google.