You’re probably used to UX people saying “it depends” a lot and being slightly too virtuous to lower themselves to focusing on conversion optimisation. In this talk (premiering at Digital Gaggle), Adam will give you 10 experiments you should run with your users, purely focused on profitability. And the best bit? You don’t have to be a UXer to run them. Each experiment will include a scenario (so you can judge if they’re right for your business), some suggestions on how to implement it and, more importantly, what to track to judge the results. After watching this talk, you’ll be itching to pick up your laptop and start making things happen.