Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Stephen has become one of the most well-known CRO influencers thanks to his many client successes and industry insights. His clients range from SMEs to Fortune 500 corporations. Across the US, UK and Europe, Conversion.com has worked in diverse B2B and B2C industries, including SaaS, finance, travel, ecommerce, media, health, and gaming. With their expert strategists, designers, developers and project managers, Conversion.com deliver rapid results for clients like Canon, Citrix and the Guardian. Focusing on data-driven optimisation, they’ve captured over £750 million in additional revenue for their clients. They test everything from user journeys to pricing and product functionality.
Most of us are driving visitors to our websites from organic search, PPC and social media right? Stephen’s talk will show you how you can use experimentation to improve the number of successful outcomes from the web traffic you’re already getting from these sources. Most experiments are focused on UX – testing new copy, designs and layouts. But, how can you apply the same principles of experimentation across your entire business? In this session, Stephen will share how you can apply an experimentation framework to any opportunity or challenge – and how this can transform a business’s approach to product, marketing, and risk.