Investing in performance marketing will bring the traffic, but won’t necessarily convert these users into customers. Amplify your marketing campaigns with the power of Conversion Rate Optimisation (CRO) to help you get more conversions from the traffic you already have.  In this session Shahina will share her expertise on how to use CRO strategies to create relevant experiences post-click to drive conversions, resulting in higher conversion rates, lower CPAs, higher ROAS and in turn increased overall revenue.