Shahina is a Director of Conversion Rate Optimisation at Merkle, a global, award-winning performance marketing agency. Advocating for customer centricity, she brings together her expertise in consumer psychology, CRO, and user experience to drive successful digital optimisation strategies for her clients. She is also a regular speaker at conferences around the world such as SearchY, SMXL and SEMRush Marketing Show.
Investing in performance marketing will bring the traffic, but won’t necessarily convert these users into customers. Amplify your marketing campaigns with the power of Conversion Rate Optimisation (CRO) to help you get more conversions from the traffic you already have. In this session Shahina will share her expertise on how to use CRO strategies to create relevant experiences post-click to drive conversions, resulting in higher conversion rates, lower CPAs, higher ROAS and in turn increased overall revenue.