With a career in digital communication spanning over two decades, Nichola is one of the most experienced search and web performance experts in the industry. Following a five year stint at Yahoo! as head of UK search partners, Nichola founded Erudite Agency – a specialist technical marketing agency who offer SEO, CRO and web analytics services to clients including Twinings, Paultons Park, Wiggle/Chain Reaction Cycles and RBi. Founded in October 2010 theMediaFlow are renowned for their free to use Hreflang sitemaps tool and are very much a technical agency; providing highly specialist consulting to businesses with an aggressive results-driven focus. Covering both consumer and B2B in highly competitive sectors that range from luxury goods to travel, as well as sports and FMCG; the team at theMediaFlow are within the most experienced in the business.
Google announced this year that in early 2018 the search index will switch to evaluate web pages, based on the experience the page offers to mobile device users (and not desktop as is currently). Not only is this the biggest shift to the world of search since the launch of Google in 1998, but this means that site owners and marketers must be one step ahead of what’s coming to continue to succeed in search. In this talk Nichola will share the steps that theMediaFlow are working on with their clients to ensure they steal the march on the competition.