In this session all-round curmudgeon and inbound marketing expert Josh Baldwin will rattle off and set fire to common search myths. He’ll shed a light on shady SEO and explain what best practice is, along with highlighting the factors that really matter to your marketing. From debunking old skool misconceptions about Search and answering attendee submitted questions, Josh’s presentation will allow you to understand everything that’s wrong (or right) with your search strategy.

This talk is best suited for in-house marketing professionals looking to sense check their current SEO tactics and learn about some new tools which they can add to their marketing arsenal.

The way people search is changing. Multi-device browsing and voice search mean that Local and Mobile are becoming crucial to businesses marketing strategies. You can’t really afford to be a LoMo-phobe any more folks!

In his talk, Josh gave a crash course in mobile and local best practices with some tips to tantalise tastebuds with the sumptuous flavours of the future….