Jaye Cowle is founder of one of the UK’s leading digital advertising agencies, Launch Online, which is a Google Premier Partner recognised as one of the top 3% of Google accredited agencies. Jaye is also a regular speaker and business mentor drawing on her experience as a successful business owner, digital marketing specialist and past travel marketing director.
In this session, Jaye will take a look at how consumer buying behaviours are changing and how you can reach your customers online to grow your business. In this fast-paced 30 minute talk, Jaye will discuss:
• New technology (trends such as bots and voice search)
• How consumers purchase online vs offline and the influence of clicks and mortar
• How your business needs to shift towards a customer centric approach
• An overview of what’s new in Google Ads (including the big opportunities and pitfalls!)
This talk is best suited for marketers who are already doing Ads for their business and want to know how to leverage better results. The advice shared in this session can be applied to any vertical.