James is head of strategy and provocateur-in-chief at True Digital, where he is responsible for strategy, CX, creative and media across clients such as Fuller’s, Npower and Sawday’s. He chairs APG West, a body that aims to facilitate better planning and strategy in the South West, and also sits on the APG committee nationally. He has 15 years experience leading strategy in media, creative and digital agencies, having helped public and private sector clients such as EE, Public Health England, Lloyds Bank, Kellogg’s and DfE Teacher Recruitment.