Photo of Izzi Smith

Izzi Smith

Technical SEO Team Lead at Ryte

Izzi is the Technical SEO Team Lead at Ryte, and has previously worked as a consultant, and in-house SEO for Sixt rent a car. In her work, she loves spending time solving technical SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times. She also has a thing for making SEO memes and exploring her resident city of Munich.

Izzi Smith's Talk:

'Business Success With Core Web Vitals'

Potential ranking boost aside, improving your Core Web Vitals means providing stronger and more stable experiences for website visitors so it’s definitely worth our attention in 2021. However, these metrics can be difficult to grasp and even harder to improve. Not to worry! Izzi will be demystifying the Core Web Vital metrics and speed tooling, giving advice on how to improve them, and top tips on getting stakeholder buy-in, all with some juicy case studies from successful (and not so successful) domains.

Key takeaways:

– Understand each Core Web Vital and how to practically improve them

– Know the differences across data sets and how to run quick performance audits

– Learn what other major websites are doing (or not doing enough of!)

– Gain more confidence when working with this technical (yet exciting) topic!