Ian heads up the Social and PR team at AgencyUK, the UK’s leading independent agency according to The Drum’s National Census 2014 & 2015. He has over 10 year’s experience of coordinating traditional publicity alongside social media channels both in the UK and internationally. He has advised global brands such as American Express, Yahoo, Chang Beer, William Hill and Timex on their strategy when moving into the social space. He is a well known Social and PR Director who knows how to craft a story that resonates with media and consumers alike, playing a crucial part in helping to build links for truly successful marketing campaigns.
Content is the bedrock of any SEO strategy, and quality counts. But it counts even more when you’re operating in a particularly competitive market sector. In this talk, Ian will make the case for a fully integrated, creative led approach to SEO, highlighting some of the agency’s work with a client in a very competitive industry to show how it drives results.