Emily joined the OggaDoon team back in May 2017 as their Creative Content Manager, before being promoted to Associate Director in April 2019. With a passion for creativity, the nitty-gritty of messaging and branding, Emily relishes the opportunity to make tangible differences to her clients’ marketing. She loves authentic stories which demand to be told, influencing through the written and spoken word, and engaging directly through social media, and utilises her decade of experience in branding and messaging across a variety of platforms and disciplines such as digital marketing, content marketing, social media, press and media.
There’s nothing quite like a social media blowout – going viral for all the wrong reasons. As businesses engage with customers purely through digital means, how can you ensure that a mistake (or worse) doesn’t blow up on social media? What crisis comms practices can be brought into the digital space? And why should you even care?
This workshop style talk offers best and bad practice (with examples), and attendees will leave with a 3 point starter crisis comms plan which they can attenuate to their own brands.
This talk is best suited for businesses without marketing people internally, marketing professionals who want to sharpen up their crisis comms knowledge, and founders/C-suite who are public facing.