Photo of Crystal Carter

Crystal Carter

Senior Digital Strategist at Optix Solutions

Crystal Carter is a Digital Marketing professional with more than 10 years’ experience working on campaigns and projects with clients around the world. As a Senior Digital Strategist for Optix Solutions, she identifies and implements tactics that help businesses optimise digital activity to drive sales, engagement and growth. With a passion for research and mastering the latest digital tools, she strives to put her clients at the forefront of the digital landscape.

Crystal Carter's Talk:

'One Of Us: How Individual Personal Branding Brings Team Wins'

The people we trust online consistently drive reach and engagement to influence the products and services that we love. We value their expertise, we follow their news and we listen to their advice, no matter the platform.

But how do we get people like this to work with our brands? Well, chances are they’re already on your payroll. Because whether it’s a team of barristers or baristas, businesses that nurture individual personal branding within their teams are making gains.

In this talk you’ll learn how your team’s personal branding can support your broader marketing strategy, why it boosts organic reach and which tactics turn Likes into Leads.