Outreach and link building used to be about getting links that helped with search rankings but today, SEOs are tasked with building links that drive traffic AND build brand value.

In her talk at Digital Gaggle, Carrie will reveal how she creates a strategy for clients that builds brand (with SEO at the very heart of it). Carrie will reveal her tips for building links that actually get clicked on, she’ll help you identify the types of publications you should be targeting and explain the metrics you should care more about.