Antonia manages the external communications, brand, press, and marketing for Caring in Bristol. The homelessness charity has experienced rapid growth in the past four years in part by adopting a bold, creative marketing style and adhering to strict communications values: No messaging, imagery, or press that furthers stereotype or stigma. She works tirelessly to challenge perceptions of homelessness, and non-profit marketing tactics which come at the expense of systemic change. In 2020 she was recognised by Rife Magazine as one of their 30 under 30 for her work. With over a decade of experience in charity marketing, she has adapted to work efficiently and innovatively on a (tiny) budget to achieve a BIG impact.
A global pandemic forced most businesses into panic mode last year with many marketing managers having to pause, pivot or cancel their activities for the months ahead. In this talk, you’ll hear first-hand how one Bristol-based not-for-profit pivoted their entire marcomms strategy during a global crisis.
Antonia Cross (Head of Marketing at Caring in Bristol) will teach you how to: evaluate your brand infrastructure and why you need to research your brand drivers, figure out how to position yourself within your market, and leverage the ADKAR Model for Change in your communications strategy.
This talk is well-suited for marketing managers who have a limited budget and want to futureproof their marcomms strategy.