Having helped set up Adido as an award wining digital agency in Dorset in 2003, Andy spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team, working with some brilliant designers and developers at Adido HQ. Possessing a vast knowledge of all areas of digital marketing Andy’s a regular blogger, contributor & presenter on all areas of digital.
As the physical world becomes more connected and ubiquitous, the amount of data generated will grow rapidly. For business owners, marketers and society, this will throw up some very interesting insight that is currently unavailable, but will be in the coming months and years. In this talk, Andy looked at the opportunities that present themselves and how smart companies can use this data to win more hearts and minds of their audience.