Well, they can! For the May meet-up, Anand Mavani (Customer Success Manager at Rixxo) will teach you how to empower your audience to create User-Generated Content and help build trust for your brand. People trust people more than brands and this is especially evident online! Now, more than ever, people are making purchasing decisions based on the recommendations of their peers. So, how do you use this to your advantage? Just add User-Generated Content (UGC) into your marketing mix.
Anand will show you how UGC can drive your online presence, help you reach bigger audiences and ultimately increase your sales. You’ll leave the session feeling inspired after seeing real-life examples of UGC working for brands like Starbucks and River Island. Think of all the time you’ll save if your audience are creating content for you!
Anand Mavani has years of experience in delivering social media strategy for leading brands. He now works at Rixxo and manages User Generated Content campaigns for the world’s most powerful UGC and participation marketing platform, Wyng. Past projects include working with household names such as Boohoo and River Island! If you’re keen to see an example of a UGC campaign he managed – just search for #ImWearingRI online.