But, with a little bit of configuration you can supercharge it and gain more visibility than you thought possible – hurrah! Taking the reins on the June meet-up will be Jon Boon – Senior Analytics Consultant at SearchStar. He’ll be showing you how to take Google Analytics beyond the basic set up so that you can really get to grips with the ROI of your marketing activity.
How to take Google Analytics beyond the basic setup:
How to use Google Analytics to calculate the ROI of your marketing activity: