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Conference March 2017 – We Want Clicks, Not Selfie Sticks

TimeAgenda
8.30am - 9.30am

Registrations and networking

Grab your breakfast sarnie and get networking before the conference properly kicks off!

9.30am - 10am

Tiff Maddox - 5 Reasons Your Video Didn't Go Viral

More brands are choosing to invest in video as a key part of their social strategy but it doesn’t always deliver on those expectations. Sadly there’s no magic formula to creating a piece of shareable video, but there’s plenty of data, experience and intuition that can help us understand why some things work, and why other things don’t. Sure, there are plenty of reasons why your video isn’t hitting the mark yet but in this talk we’ll start with just 5 of them.

10am - 10.30am

Holly Edwards - Size Doesn't Matter

Here’s a question – who would you trust more out of Kim Kardashian, Bradley Cooper, or your best friend? Answer’s obvious, right? It’s fair to say that we trust our Real Life Acquaintances more than we trust celebrities, which is why brands have been branching away from celebrity endorsement and into the realm of bloggers. But in the Zoella Era, are these big reach bloggers really any different from celebrities? Where do we draw the line? And if they are in the same league – who on Earth are we going to use instead?! This talk will give you actionable tips on how to find the right influencers for your brand, how to build a Black Book of Bloggers, and how to measure if it’s actually, you know, working.

10.30am - 11am

Steven Bartlett - Deeper Than Engagement

Views, likes, retweets, shares, comments, they’re all ways in which we engage online. This is measurable, this is the industry norm, but what if there’s something more valuable and meaningful that determines the success of capturing an audience? Steven will discuss how going to a deeper level by making people ‘feel’ something is the real driving force behind engagement.

11am - 11.30am

Break

Tea, coffee and...cake!

11.30am - 12pm

Drew Benvie - How Are Messaging Apps Reinventing Social Media?

As the world of messaging apps continues to disrupt the communications landscape, it is becoming ever more difficult for brands to engage their audiences organically. Content is now often shared privately, and messaging apps have changed how all mainstream social networks are being used by consumers and brands alike. Drew will explore case studies from FTSE 100s and consumer brands to show how you can stand out and innovate in today’s messaging media environment, and where the social media landscape will be going in 2017 and beyond.

12pm - 12.30pm

Lisa Myers -  ‘A Creative Mindset…Mind Over Matter’

Ideas and creativity are central to any marketing campaign, whether it is social media, advertising, or even SEO! Too many make the mistake of thinking that they are not creative, that campaigns that go viral are about money – think again! Creativity is a mindset, a belief that anything is possible. Lisa will be sharing examples of campaigns that generated significant reach and telling her story of how and WHY they were successful. Get ready for an inspirational session!