Joyann Boyce (aka Joy) is a social media consultant and founder of The Social Detail. She works with SMEs (with a focus on technology companies) to maximise their impact through social media. The Social Detail has worked with a range of organisations such as Bristol City Council, Black Girl Convention, SETsquared and Future Space; and is an avid advocate for diversity and inclusion partnering on projects with TechSPARK such as SHIFT to create diverse stock photography.
Brands today are being held accountable for their actions more so than ever before which is why it’s important that inclusive marketing is part of your strategy.
In this session, Joy will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joy will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.