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Adam Babajee-Pycroft is the founder of Bristol-based UX design agency Natural Interaction. He has over 14 years of experience working in UX to help improve customer satisfaction and conversion rates for software, ecommerce and app-based businesses. He’s fuelled almost exclusively by coffee (using one of his seven coffee making devices), curry and heavy metal.
Before founding Natural Interaction in 2010, Adam managed UX for AXA Life’s UK business. Since then, he’s worked with a range of clients across the automotive, eCommerce and tech startup sectors, delivering impressive results for brands large and small including BMW, National Trust, Unite Students, PictureHouse and Digivante.
You’re probably used to UX people saying “it depends” a lot and being slightly too virtuous to lower themselves to focusing on conversion optimisation. In this talk (premiering at Digital Gaggle), Adam will give you 10 experiments you should run with your users, purely focused on profitability. And the best bit? You don’t have to be a UXer to run them. Each experiment will include a scenario (so you can judge if they’re right for your business), some suggestions on how to implement it and, more importantly, what to track to judge the results. After watching this talk, you’ll be itching to pick up your laptop and start making things happen.
Involving users in the design process is critical to digital success but how many times have you been told things like: we don’t have time, we can’t afford it, we’ll do it after the site is built. You needed to get the feature live yesterday, but there’s no reason that user research should suffer. The solution? Remote user research. In this talk Adam will share what he’s learnt having executed hundreds of hours of remote research on a variety of projects including: common mistakes and issues, how to find the right participants and the advantages of disadvantages of certain tools.