Conference Agenda - 21/09/2017

12pm – 1pm

Doors open – Register and enjoy your buffet lunch

1pm- 1.15pm

Conference starts – Introduction

1.15pm – 1.45pm

Jon Payne | 10 Things Google Hates About You(r Website)

The question every marketer’s boss asks at least once is “why does competitor X outrank us on Google for <generic search>?” In this fast paced and highly actionable talk, Jon will take you through 10 simple tests you can run on your website and that of your competitors to understand why they out-perform you on Google. Where there are gaps between your competitors and you, you’ll get tips on how to close the gaps and eventually overtake your competitors. Not only that but this talk will be filled with practical tips and tools to help you understand the steps you need to take to make your website more attractive to Google.

1.45pm – 2.15pm

Nichola Stott | Are You Ready For The Mobile First Index?

Google announced this year that in early 2018 the search index will switch to evaluate web pages, based on the experience the page offers to mobile device users (and not desktop as is currently). Not only is this the biggest shift to the world of search since the launch of Google in 1998, but this means that site owners and marketers must be one step ahead of what’s coming to continue to succeed in search. In this talk Nichola will share the steps that theMediaFlow are working on with their clients to ensure they steal the march on the  competition.

2.15pm- 2.45pm

Stephen Pavlovich | Applying Experimentation Across Your Business

Most of us are driving visitors to our websites from organic search, PPC and social media right? Stephen’s talk will show you how you can use experimentation to improve the number of successful outcomes from the web traffic you’re already getting from these sources. Most experiments are focused on UX – testing new copy, designs and layouts. But, how can you apply the same principles of experimentation across your entire business? In this session, Stephen will share how you can apply an experimentation framework to any opportunity or challenge – and how this can transform a business’s approach to product, marketing, and risk.

2.45pm – 3.15pm

BREAK – tea, coffee and cake!

3.15pm – 3.45pm

Ian McKee | Why Creative Content Is Key To Cutting It In Competitive SEO

Content is the bedrock of any SEO strategy, and quality counts. But it counts even more when you’re operating in a particularly competitive market sector. In this talk, Ian will make the case for a fully integrated, creative led approach to SEO, highlighting some of the agency’s work with a client in a very competitive industry to show how it drives results.

3.45pm – 4.15pm

Craig Pugsley & Andy May | The (State Of The) Art Of Conversation

The future of the web used to be mobile. Now mobile is here, the future of the web is voice. More than just voice interfaces or chatbots, conversational UIs and voice search will reshape the way we interact with our technology in the future. Join Craig and Andy as they discuss some of the secrets of conversational search, and what impact they’ll have on our world. Siri, Google Assistant, Cortana, Alexa and Facebook’s M  – with so many voice interfaces quickly becoming an integral part of our day-to-day lives, Craig and Andy will excite (and probably frighten) us all when they lift the bonnet of a conversational interface and show you the challenges they faced and the learnings they made designing their first intelligent Customer User Interface.

4.15pm – 4.45pm

Ask Me Anything | Panel Session

Got a burning question for the speakers of the conference? Great! We’re hosting an interactive panel with all of them before the conference wraps up for the day. This is your opportunity to get some top-notch SEO advice and tips from experts in the industry. We’ll ask a few questions to get the ball rolling but if you use the hashtag #DigitalGaggleAMA, you’ll be able to join in the conversation!

4.45pm – 5pm

Conference closes

5pm – late

After Party & Networking Drinks

Join us at Zero Degrees for more networking but with alcohol! Branded3 have kindly sponsored the beers and we’ve even booked a magician to do some close-up magic. So, if you don’t like the person you’re chatting to, he could probably make them disappear!