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Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places.
She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.
Laura has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.
Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.
One of the most common questions I get asked in training sessions and by new clients is how we overcome silos and barriers with internal teams that might not be invested in our Search objectives to make our campaigns work. In this session I will cover how to encourage collaboration between Search, Social and PR teams to ensure that all campaigns live and work across all platforms.
This will include overcoming barriers from teams that may not historically have played that well together and how to understand each other’s KPIs to show how working together can deliver for everyone involved. I use my background in PR and Social with my work in Search now to fuse all teams together and empathise with each team’s pain points and KPIs to deliver a strategy that works for everyone.