Fox joined Pukka Herbs in 2013 as Creative Director and in 2015 moved to Marketing Director with global responsibility for all brand communications across all channels, packaging and product innovation. Most of what you see is handled by an in-house marketing team.
Pukka Herbs is the fastest growing organic herbal tea brand in the world and their teas, supplements and lattes are sold in 42 countries with Germany, US, Scandinavia and Australia being their key markets outside the UK. In 2017 Pukka Herbs was acquired by Unilever. Prior to his time at Pukka Herbs, Fox founded an advertising agency and a strategic consultancy.
Why brands with purpose are the future in a competitive sector; this is Pukka’s guide to connecting people, plants and the planet.
In this talk, Pukka Herbs’ Marketing Director Fox will discuss the organisation’s core partnerships – especially B Corp and 1% for the Planet – and give you some insights as to how their marketing strategy helps them cut through the noise against competitor brands.
Fox will also discuss how their most recent work in the digital space with Pukka Collective, an online well-being community, is a sign of things to come.
Come along to this session with an appetite for inspiration, and see what you can learn from this world-renowned Bristol-based organisation who are leading the way in marketing with a message.