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Digital Gaggle June 2017 Meet-Up

Supercharging Google Analytics And Calculating Your Marketing ROI
Wednesday 21st June. 5.30pm – 8pm. Royal Navy Volunteer BS1.


Out of the box Google Analytics is a powerful web analytics tool. But, with a little bit of configuration you can supercharge it and gain more visibility than you thought possible – hurrah! Taking the reins on the June meet-up will be Jon Boon – Senior Analytics Consultant at SearchStar. He’ll be showing you how to take Google Analytics beyond the basic set up so that you can really get to grips with the ROI of your marketing activity.

During his talk, Jon will help you understand:


How to take Google Analytics beyond the basic setup:


  • Event Tracking – What are my visitors doing whilst they are on my site?
  • Custom Dimensions – How can I track the attributes that are relevant to my users?
  • Custom Reports – How can I create a report relevant to me?


How to use Google Analytics to calculate the ROI of your marketing activity:


  • ROI Analysis – How much profit did my digital channels generate?
  • Attribution modelling – What credit should I give to each channel


If you’re hoping for a super-technical explanation of Google Analytics full of Regex and custom Javascript, this isn’t the talk for you!

Jon is Senior Analytics Consultant at SearchStar, one of only 40 UK based Google Analytics Partners. Priding himself in being ‘not a technical person’, Jon helps clients of all abilities get the most out of their analytics data and helps overcome the dreaded Analysis Paralysis. Through providing top notch analytics training, audits, implementation and analysis, Jon and his team ensure Clients’ digital channel activity is both efficient and effective.


Prior to joining SearchStar, Jon worked client side in various marketing roles before making the leap to agency life. After earning his stripes in account management, Jon spent four years heading up the Analytics team at a large Bristol Digital Agency where, amongst other accolades, the team were finalists in the Analytics category at RAR digital Awards two years in a row.

Photo of the speaker, Jon Boon
SearchStar Logo

The meet-up takes place on Wednesday 21st June from 5.30pm – 8pm at the Famous Royal Navy Volunteer on King Street, Bristol. Food comes out at 6pm with the talk starting at 6.30pm (pretty much perfect for those of you who have to travel after finishing work at 5pm!)